Hire the seller, not the pitch.
Every sales candidate interviews well — selling themselves is the job. 5Profiler measures what the pitch can’t fake: drive at facet level, judgment on real selling dilemmas, and whether your comp plan feeds what they actually value.
Including drive & resilience
30 facets
Answers
3 per candidate
Pilot comparison window
90 days
From pipeline of people to people for pipeline
1 · Profile the role
Hunter or farmer, transactional or enterprise — the role profile encodes what this seat rewards.
2 · Measure the person
Assertiveness, activity level, resilience and excitement-seeking at facet depth — plus selling judgment.
3 · Check the fuel
Work values against the comp plan’s reality — recognition-driven sellers die in silent cultures.
4 · Interview on probes
The report tells the panel which claimed strength to pressure-test live.
Ramp is expensive. Churn is worse.
A mis-hired seller costs two quarters of ramp and a territory’s pipeline. Most misses were visible in advance — in facets and values, not in the interview.
- Drive, measured — facet-level assertiveness, activity and achievement-striving — the engine, quantified.
- Selling judgment — expert-keyed scenarios: the discount demand, the phantom competitor, the quarter-end ethics call.
- The stay answer — reinforcer match against the role — before the eight-month resignation letter.
- Ramp forecasting honesty — an honest prior, advisory by design — it informs the panel, never replaces it.
Two closers, one seat
Both candidates closed brilliantly in role-plays. Facets split them: one high on achievement and resilience, one high on approval-seeking with a dip on rejection recovery. Values split them further — the second ranked security first, and the seat was 70% commission. One number never told that story; thirty facets did.
Questions we always get
Can it profile different sales roles differently?
Yes — hunter, farmer, inside, enterprise and manager seats each carry their own role profile and weights.
Does it replace role-plays?
No — it tells the panel which role-play to run and what to watch for. Structured beats improvised.
How fast to a pilot?
One sales role, live inside a week; compare our answers with what actually happened — including who stayed — in ninety days.
Go deeper in the research library: the sales hiring playbook · early attrition prediction.
People also evaluate
Your next sales class, on evidence.
A 30-minute walkthrough with your roles, not a canned deck — and a sample report to keep.